Late 20th Century Music Video Classics: My Bloody Valentine "Only Shallow"

My Bloody Valentine are an alternative rock band formed in Dublin, Ireland in 1984 and predominantly based in London. The founding members were guitarist/singer Kevin Shields and drummer Colm Ó Cíosóig. The band's lineup during their heyday also included singer-guitarist Bilinda Butcher and bassist Debbie Googe.

My Bloody Valentine's use of distortion, pitch bending, and digital reverb placed them as part of the shoegazing genre among other bands like Ride and Lush. Their 1991 album Loveless took two years to make due to funding problems, but once released it was critically acclaimed. Following Loveless, My Bloody Valentine became inactive, with Shields discarding several albums' worth of follow-up material. In 2007, Shields announced that the band had reunited and was recording new material.

-- Wikipedia